Canada Goose

Ask anyone who knows

As lead designer of the team at Soldier Design, I took the reigns on art direction for two special printed books: one featuring Canada Goose's black label clothing collection, Branta. The second, a guide instructing the retail team how to Working with a team of interns and junior designers, we produced two highly custom catalogues. 

After designing monograms for each subsection of the Branta collection, we partnered with a laser engraving studio to engrave them onto wood coins. 

We selected paper carefully. The Branta book's cover was wrapped in wood texture stock, and the interior pages have a warm, natural color and generous flecks of texture. The merchandising guide is made of sturdy cover stock whose color makes it easy to spot amidst the colorful retail environment.

Canada Goose / Soldier Design
Design, Art Direction, Illustration
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I'm Jess Fram, an experienced visual designer and art director based in coastal Maine.

I believe each project offers discovery opportunities, and I leverage my natural curiosity to drive my process. With a focus on user-centered design and a growth mindset, I aim to create visually impactful solutions that empower brands. Outside of design, I enjoy exploring Maine, playing video games, and spending time with my wife, two retired racing greyhounds, and tuxedo cat.

Brightside Health

Sr Visual Designer & ERG Leader
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PTC Kepware

Visual Design Specialist
2019 - 2021

Apollo GraphQL

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Lead Designer
2017 - 2018

Constant Contact

Senior Graphic & UX Designer
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Soldier Design

Lead Designer
2010 - 2012