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Apollo GraphQL

A brand identity system for a best-in-class SaaS solution

Apollo GraphQL, a SaaS solution, had an MVP website built by one of the team’s talented developers. In addition to needing a visual refresh and new brand identity system in order to competitively position the brand, there was a ton of new content that needed to be integrated into the site, meaning new wireframes were required in order to considerately develop architecture. 

Additionally, I created an identity and a series of logos and illustrations for Apollo Day, Apollo GraphQL's traveling speaker series, and GraphQL Summit, the world'slargest GraphQL developer conference.

Year
2024
Client
Personal
Type
Design, Art Direction, Brand Development, Illustration
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I'm Jess Fram, an experienced visual designer and art director based in coastal Maine.

I believe each project offers discovery opportunities, and I leverage my natural curiosity to drive my process. With a focus on user-centered design and a growth mindset, I aim to create visually impactful solutions that empower brands. Outside of design, I enjoy exploring Maine, playing video games, and spending time with my wife, two retired racing greyhounds, and tuxedo cat.

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