Apollo GraphQL

A brand identity system for a best-in-class SaaS solution

Apollo GraphQL, a SaaS solution, had an MVP website built by one of the team’s talented developers. In addition to needing a visual refresh and new brand identity system in order to competitively position the brand, there was a ton of new content that needed to be integrated into the site, meaning new wireframes were required in order to considerately develop architecture. 

Additionally, I created an identity and a series of logos and illustrations for Apollo Day, Apollo GraphQL's traveling speaker series, and GraphQL Summit, the world'slargest GraphQL developer conference.

Design, Art Direction, Brand Development, Illustration
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I'm Jess Fram, an experienced visual designer and art director based in coastal Maine.

I believe each project offers discovery opportunities, and I leverage my natural curiosity to drive my process. With a focus on user-centered design and a growth mindset, I aim to create visually impactful solutions that empower brands. Outside of design, I enjoy exploring Maine, playing video games, and spending time with my wife, two retired racing greyhounds, and tuxedo cat.

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