Kiva

Make a loan, change a life

Kiva is the world's first online lending platform. For as little as $25 you can lend to an entrepreneur around the world. On the brand design team, I was tasked with art direction and design for several evergreen and tentpole campaigns. The campaigns needed to center around Kiva's richly diverse borrower pool, and bring bold, engaging visual energy without compromising Kiva's brand guidelines. Each campaign has a unique visual identity that aligns with marketing strategy, and keeps borrower impact front and center.