Aroma Joe's

I partnered with the team at Dirigo Collective to create two unique campaigns for Maine's favorite coffee chain, Aroma Joe's. The first, Awesome Journeys, was part of a user-generated content campaign that offered prizes for folks who documented their road trip adventures with Aroma Joe's. Deliverables included a unique landing page, PDF promotionals, and social media designs.

The second campaign promoted Aroma Joe's College Ambassador program with a visual identity and social media reels. Flashing light transitions on the reel paired with overlaid film grain texture give the reels a classic, vintage photography feel.  Deliverables included a logo and social media reels.

Aroma Joe's / Dirigo Collective
Design, Illustration
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I'm Jess Fram, an experienced visual designer and art director based in coastal Maine.

I believe each project offers discovery opportunities, and I leverage my natural curiosity to drive my process. With a focus on user-centered design and a growth mindset, I aim to create visually impactful solutions that empower brands. Outside of design, I enjoy exploring Maine, playing video games, and spending time with my wife, two retired racing greyhounds, and tuxedo cat.

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